Katie and Meredith
What changes are in store for the CBS Evening News after the announcement that Katie Couric has agreed to follow in the legacy of Murrow and Cronkite by anchoring the national newscast? Couric brings a different style--warmer, yet every bit as professional. In an era of personal celebrity journalism, she is a good choice to try to boost ratings and that is what counts the most these days to corporate executives. Hopefully her stint as a serious reporter will help her find a balance between the human touch she exhibited on the Today show and the more staid and stoic approach we expect from serious network news anchors.
An interesting element of both the Couric and Vierra "stories" are the public struggles of their spouses and the tragic and heroic personal lives they have led. This human quality of both women should serve to bond them to viewers and perhaps increase viewers for both their shows.
Will the civic life of America be better served by the information they provide us and the influence they may wield over serious news-gathering and reporting efforts in TV? I'm certainly willing to give them a chance.
[BTW--Jeff Bliss of the Hoover Institute is reporting that Pepperdine alumnae Nicolla Hewitt, a Today show producer, is moving to CBS with Couric.]
An interesting element of both the Couric and Vierra "stories" are the public struggles of their spouses and the tragic and heroic personal lives they have led. This human quality of both women should serve to bond them to viewers and perhaps increase viewers for both their shows.
Will the civic life of America be better served by the information they provide us and the influence they may wield over serious news-gathering and reporting efforts in TV? I'm certainly willing to give them a chance.
[BTW--Jeff Bliss of the Hoover Institute is reporting that Pepperdine alumnae Nicolla Hewitt, a Today show producer, is moving to CBS with Couric.]
posted by Ken Waters | 1:59 PM
1 Comments:
iwAlthough I go back and forth on my personal feelings toward katie couric she definately has a following. One of my first "news" memories is of katie couric "coming back" to the today show after taking a maternity leave. They had this whole "katies coming back" advertisement involving bryant gumbel and other then Today Show personas. I actually heard about her decision to go to CBS from the 13 year old girl I tutor ( i know i need to be more up on current events). Also, my moms always the first person to comment on her newest hairstyle or look. My point being that people from 13 to 50 love her. They definately knew what they were doing in choosing her. Perhaps she will bring new life to evening news and the ratings they receive. We can only hope for the sake of the future of journalism.
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